In order to run a successful viable business, it’s incredibly important to ensure that you have a GOOD conversion ratio between Leads To Sales.
A healthy conversion ratio from Leads To Sales – is different for different businesses, however – it’s important to sustain a healthy number that keeps your cash flow rolling and keeps your profits as high as possible.
If you’re in a position where your leads aren’t converting that well, and you’re looking to increase your conversion rate – one of the first things that you need to consider is the frame of mind – that your prospect is coming to you when they’re a lead.
Are they seeing you as JUST another vendor who will solve their problem?
Or
Are they seeing you as the ONLY credible expert who can provide a specialized solution to their problem?
Your conversion rate is directly dependent on the frame of mind with which people are coming to you.
If it’s mindset #1 – it’s going to be a wild chase against your competition and you never know if you’ve won.
If it’s mindset #2 – you’re still going to have rejections, but you’ll have a FAR higher conversion rate than with the latter.
Now, as a marketing consultant – I would recommend my clients – to put together a marketing strategy in place that will take a cold prospect from “Unaware” stage to the “Mindset #2” stage through a structured marketing funnel.
You can accomplish this by understanding the needs, desires and pains of your audience & creating content that educates them on these pains, shows them how you can help solve it effectively while giving ample amounts of proof and evidence.
I encourage my clients to create Lead Magnets such as Whitepapers, Free Webinars or Downloadable Templates – that their prospects can use – to get some value even before they get on a sales call or a meeting with you.
When you deliver value with content – that shows your expertise & you also back up your offering with credibility and proof from previous customers, your sale is literally closed.
It’s just about you following up with them ENOUGH number of times to see whether or not they consumed your whitepaper.
So instead of asking for a sales call or a meeting about how you can help them, give them a whitepaper or a handout – that will deliver value to them.
That’s when your leads will start converting faster and your leads will be even more qualified.
If you want to know more then I encourage you to check us out at Zenquest Digital and apply for a Free Marketing Strategy Session with one of our team members.
