Zenquest Digital is a Bangalore based Digital Marketing Agency which helps companies, CEOs and CMO’s increase brand awareness, drive more leads & increase profits with AI Driven, measurable Digital Marketing.
Selling High-Value Apartments for A Prominent Real Estate Builder in Bangalore with a Targeted Facebook Ads Campaign
Client Overview: Client is a prominent real estate developer known for delivering premium residential projects. They launched a new luxury apartment project in Hebbal, Bangalore, and aimed to generate qualified leads and drive bookings within a competitive market.
Objective: To generate high-quality leads and convert them into walk-ins and bookings while maintaining a cost-efficient cost per lead (CPL) and cost per booking.
Challenges:
Competitive Market: Bangalore is a sought-after real estate location, with multiple premium projects competing for the same audience.
Qualified Lead Requirement: The client required financially capable buyers in the premium property segment.
Efficient Budget Utilization: With an ad spend of ₹4.86 lakhs, achieving the best CPL and cost per booking was critical.
Solution Strategy:
1. Deep Audience Profiling:
Demographic Focus: High-income professionals aged 28–55 with a preference for premium properties.
Occupation: IT professionals, CXOs, entrepreneurs, and NRIs.
Location: Focused on key IT hubs in Bangalore and nearby premium areas.
Interest-Based Targeting: Targeted users interested in luxury living, gated communities, real estate investment, and home buying.
2. Custom Messaging and Creatives:
Ad Copy: Highlighted key USPs such as “Prime Location in Hebbal,” “Luxury Amenities,” “Exclusive Launch Offers,” and “Great Investment Value.”
Visuals: Used 3D renderings, lifestyle images, and virtual tours to give a high-end visual experience.
Formats: A mix of image carousels, short-format videos, and testimonials to appeal to different audience segments.
3. Conversion-Optimized Lead Forms:
Used detailed Facebook lead forms to pre-qualify leads by asking key questions related to budget and interest level.
Streamlined follow-ups via CRM to ensure timely communication and prompt scheduling of site visits.
4. Retargeting Strategy:
Retargeted users who interacted with the landing page but didn’t convert.
Used ad creatives focused on FOMO (Fear of Missing Out) by promoting limited-time offers and availability.
Campaign Performance:
- Cost Per Lead (CPL): ₹134
- Leads Generated: 3,627 leads (₹4.86 lakhs ad spend / ₹134 CPL)
- Site Visit Conversion Rate: 1 in 13 leads visited the location (~8% walk-in rate).
- Total Site Visits: ~279 site visits.
- Booking Conversion Rate: 8% of walk-ins booked an apartment.
- Total Bookings: ~22 bookings (8% of 279 site visits).
Financial Impact:
- Ad Spend: ₹4.86 lakhs
- Cost Per Booking: ₹22,091 (₹4,86,000 / 22 bookings)
- Considering the high ticket size of premium apartments, the cost per booking remained extremely efficient, making the campaign a significant success.
Key Insights and Learnings:
Targeted Messaging Works: By aligning the messaging with the lifestyle and financial goals of affluent homebuyers, we attracted highly qualified leads.
Pre-Qualification of Leads: Asking key questions in the lead form filtered out low-intent leads, resulting in a higher walk-in rate.
Timely Follow-Ups: Quick, personalized follow-ups via calls, WhatsApp, and email increased the likelihood of site visits and reduced drop-offs.
Retargeting and Nurturing: Retargeting interested leads played a crucial role in converting hesitant buyers.
Conclusion:
With an ad budget of ₹4.86 lakhs, we helped Client’s Hebbal project secure 22 bookings by generating 3,627 leads at ₹134 per lead and maintaining a healthy site visit and booking conversion rate.
The campaign demonstrated exceptional cost efficiency, with a cost per booking of just ₹22,091, which is remarkably low given the high-value properties being sold.
This success highlights how targeted digital marketing, audience profiling, and conversion optimization can transform real estate sales, even in highly competitive markets like Hebbal.