Zenquest Digital is a Bangalore based Digital Marketing Agency which helps companies, CEOs and CMO’s increase brand awareness, drive more leads & increase profits with AI Driven, measurable Digital Marketing.
Selling 28 Flats for A Prominent Real Estate Builder in 45 Days through a Targeted Facebook Ads Campaign
A reputed real estate developer specializing in high-quality, affordable residential projects. They recently launched a new condominium project and needed to generate quick sales within a short timeframe.
Objective: To sell 28 flats within 45 days using a digital-first approach, focusing on high-quality lead generation with a minimal cost per lead (CPL) through Facebook Ads.
Challenges:
Tight Timeline: The target was aggressive—28 bookings in just 45 days.
Niche Target Audience: The client wanted to attract professionals in a specific age group (25–45) working in the tech industry, known for their interest in modern apartments.
Budget Efficiency: Achieving a low cost per lead while maintaining a high conversion rate.
Solution Strategy:
1. Deep Audience Profiling:
We focused our campaign targeting on:
Demographic: Young professionals aged 25–45.
Occupation: Tech professionals (developers, engineers, analysts, etc.).
Location: Key IT hubs within proximity to the property location.
Income Bracket: Individuals earning within a range consistent with property affordability.
2. Compelling Creative & Messaging:
Ad Creatives: Visually appealing posts showcasing modern lifestyle elements and premium amenities.
Ad Copy: Clear, action-oriented messaging highlighting affordability, benefits (EMI plans, convenience), and the unique location.
Formats: A/B tested static posts, carousels, and video tours to maximize engagement.
3. Lead Nurturing Funnel:
Pre-Screening: Created a pre-qualification form to filter out lower-quality leads.
Follow-Ups: Coordinated automated and manual follow-ups via phone calls and WhatsApp to engage leads promptly.
Campaign Results:
Key Metrics:
Cost Per Lead (CPL): ₹110
Leads Generated: ~2,800 leads
Show-up Rate: 1 in 10 leads visited the site.
Booking Conversion Rate: 1 in 10 site visitors booked an apartment.
This means:
Cost per Booking: ₹11,000 (₹110 × 100 leads per sale).
Initial Token Deposit: ₹1,00,000 per booking.
Return on Ad Spend (ROAS):
With 28 bookings secured at an average token deposit of ₹1 lakh, client generated ₹28 lakhs in upfront deposits—a phenomenal ROI against the ad spend.
Breakdown of Conversion Funnel:
Leads Generated: 2,800
Visitors to the Site: 280 (1 in 10)
Bookings: 28 (1 in 10 visitors)
The precision of the targeting ensured that leads were high-quality, minimizing wasted efforts and improving the overall cost-efficiency of the campaign.
Insights and Key Learnings:
- Quality Over Quantity: By refining the target audience, we ensured higher lead-to-visit ratios, which reduced unnecessary spending.
- Importance of Retargeting: We leveraged retargeting ads to engage leads who interacted with our landing page but didn’t convert initially.
- Follow-Up Automation: The use of personalized yet automated reminders improved follow-up engagement and increased site visits.
Conclusion:
By leveraging strategic targeting and high-converting ad creatives, our Facebook Ads campaign enabled client to achieve 28 apartment bookings in just 45 days. At ₹11,000 per booking and an initial token deposit of ₹1 lakh, the campaign demonstrated exceptional cost efficiency, setting a new benchmark for digital real estate marketing.
The success highlighted the importance of deep audience profiling and end-to-end lead nurturing in driving high-value real estate conversions online.