Zenquest Digital is a Bangalore based Digital Marketing Agency which helps companies, CEOs and CMO’s increase brand awareness, drive more leads & increase profits with AI Driven, measurable Digital Marketing.
How We Helped an Online Course Platform Enroll 100+ Students Per Month Into Their Programs
Scenario: An online university, less than two years old, offers a diverse range of courses, from Data Science to Cryptocurrency. Competing in a crowded market, they needed a unique strategy to stand out, attract potential students, and scale enrollments cost-effectively.
The Problem: The standard agency approach of running ads claiming to be the “Best Data Science Course” didn’t work. Every competitor made the same claims, creating zero differentiation and driving up ad costs.
The Strategy:
We designed a content-first marketing strategy that positioned the university as a trusted authority, even for audiences not actively seeking a course.
The core elements included:
1. Magnetic Content Pieces:
“INSIDER REPORT: How 119 Software Engineers Doubled Their Salary in Less Than a Year”
“The State of the Software Engineering Industry” Report
These pieces attracted a broader audience, sparking interest even among those not actively considering enrolling in a course, while also lowering lead generation costs.
2. Online Webinars:
Educational, engaging, and directly tied to topics potential students found valuable, building trust and credibility.
3. Consistent Email Drip Campaigns:
Once leads entered the funnel, we nurtured them with targeted email sequences, keeping the university top-of-mind and converting prospects into paying students.
Results (Last Quarter):
- Ad Spend: $115,484
- Leads Generated: 5,374 leads at $21.49 per lead
- Booked Calls: 618 calls scheduled
- Students Enrolled: 210 students.
- Cost Per Enrolling Student: $549.92
Revenue Impact:
With course fees ranging from $6,000 to $8,000, the university achieved revenue 10x their ad spend, solidifying their position as a top-tier online education provider.
What Made This Strategy Work?
Differentiation Through Value-Driven Content: By focusing on valuable, industry-relevant insights, the strategy attracted potential students early in their decision-making journey.
Lower Lead Costs by Expanding the Audience: The magnetic content appealed to broader audiences, reducing competition and driving down lead costs.
Seamless Lead Nurturing: Consistent email campaigns ensured that every lead was guided through the enrollment journey without losing interest.
This innovative approach helped the university stand out in a saturated market, scale enrollments, and achieve a scalable system for sustainable growth.