Zenquest Digital is a Bangalore based Digital Marketing Agency which helps companies, CEOs and CMO’s increase brand awareness, drive more leads & increase profits with AI Driven, measurable Digital Marketing.
How We Helped an Executive Coaching Firm Generate $279,260 in 6 Months with Precision Google Ads Strategy
Scenario:
An executive coaching firm wanted to scale their business by increasing enrollments for both their one-time group coaching sessions and their recurring subscription-based programs. They were operating in a highly competitive space, where keywords like “leadership coaching” and “C-suite development” came with steep competition.
Challenges:
Competing against established players in the executive coaching industry for high-value keywords.
Balancing two different offers: group coaching and recurring programs.
Reducing drop-offs at the booking stage to ensure more appointments were converted into clients.
Strategy:
Laser-Focused Google Ads:
- Targeted high-intent keywords such as “leadership coaching,” “executive performance coaching,” and “C-suite development program.”
- Prioritized commercial-value keywords to attract leads who were ready to invest in executive coaching.
- Designed ad copy that highlighted the firm’s unique expertise and benefits, tailored for C-suite professionals.
Conversion-Focused Landing Page:
- Built a landing page with a bold CTA and social proof through client testimonials and success stories.
- Clearly outlined the program’s benefits to differentiate the offers for group coaching and recurring subscriptions.
- A/B tested headlines, forms, and CTAs to maximize engagement and minimize bounce rates.
Ongoing Optimization:
- Monitored performance metrics daily and adjusted bidding strategies, ad copy, and keyword focus based on real-time insights.
- Implemented negative keywords to filter out unqualified clicks, reducing the cost per acquisition (CPA).
- Reallocated budget to high-performing keywords and ads to maximize conversions.
Results: In 6 months, the campaign delivered:
- Ad Spend: $88,387
- Appointments Booked: 316
- Group Coaching Sales: 49
- Recurring Program Sales: 64
- Revenue Generated: $279,260
End Result:
The campaign exceeded expectations, delivering over 3x ROI. The 64 recurring program subscriptions alone provided a steady, predictable revenue stream, while the group coaching enrollments drove immediate revenue.
What Made This Strategy So Effective?
Intent-Driven Targeting: By focusing on keywords with strong buying intent, the ads reached decision-makers actively seeking executive coaching solutions.
Optimized User Experience: The landing page design minimized distractions and clearly communicated the value of both offers.
Real-Time Adjustments: Ongoing optimization and the use of negative keywords ensured ad spend was allocated effectively, reducing wasted clicks and increasing qualified leads.
With this tailored Google Ads strategy, the client not only hit their revenue targets but also built a scalable and sustainable client acquisition system that positioned their executive coaching firm as a leader in their niche.