Zenquest Digital is a Bangalore based Digital Marketing Agency which helps companies, CEOs and CMO’s increase brand awareness, drive more leads & increase profits with AI Driven, measurable Digital Marketing.
How We Helped a Consulting Company Achieve Over 550% ROAS on Their Campaigns
Scenario: A consulting company specializes in helping clients set up and manage their own Amazon Stores as a hands-off side business. With packages ranging from $25,000 to $50,000, they needed a high-performing marketing strategy to attract qualified leads and convert them into clients for this premium service.
Strategy:
We developed a magnetic marketing funnel tailored to the target audience.
The funnel included:
1. Landing Page showcasing compelling case studies.
2. Opt-In Form to capture leads.
3. Questionnaire to pre-qualify prospects.
4. Calendar Booking for appointments with the sales team.
Marketing:
We launched omnichannel campaigns across Facebook, YouTube, and Google, ensuring maximum visibility and reach to our ideal audience.
Each platform was optimized to drive high-quality traffic through the funnel.
Results:
- Total Ad Spend: $139,812
- Appointments Generated: 1,146
- Cost per Appointment: $122
- Show Rate: 385 prospects attended their appointments
- Conversions: 39 clients closed
- Revenue: $753,000 (at an average of $22,000 per client)
- Revenue per Appointment: $657
End Result:
The campaign delivered a 550% ROAS (Return on Ad Spend), with exceptional efficiency in converting appointments into high-ticket sales. The success not only maximized revenue but also established a scalable system for ongoing client acquisition.
What Made This Strategy Work?
High-Impact Funnel Design: A results-driven funnel focused on case studies and pre-qualification ensured that only serious prospects moved forward.
Omnichannel Presence: Diversified ad placements across Facebook, YouTube, and Google amplified visibility, targeting the right audience at the right time.
Precision Targeting: Laser-focused targeting brought in prospects who were ready to invest in building a hands-off Amazon business.
Optimized Cost per Appointment: By maintaining a $122 cost per appointment, the campaigns ensured a high ROI for the client.
This approach highlights how a well-structured funnel and strategic ad placement can generate exponential returns, even for high-ticket offers.