What Is BNI and Does BNI Really Work?

Written by Harry Ramsay
Written by Harry Ramsay

As an entrepreneur, building a strong professional network is critical in order to market your business, create visibility and take it to the next level. 

A strong professional network, not only helps you with visibility for your business, but also helps you identify mentoring and funding opportunities from various sources – which can help you break the obstacles your business may experience at any point of time. 

Business Network International or BNI in short, is one such professional network that’s been exclusively created for entrepreneurs by entrepreneurs. 

It’s an International Organization with over 9150 franchise chapters and 259k members worldwide. 

Across the entire network, BNI is divided into small clubs called Chapters – and each chapter can have anywhere from 40 – 70 members in a chapter.

Each of the members in a chapter must represent an exclusive category for which they seek business. There should be little or no conflict of interest with another member from the same chapter. 

If you’re looking to learn how you can pick the best BNI chapter, then check this article out. 

https://zenquestdigital.com/best-bni-chapter-bangalore/

What happens when you join a BNI Chapter?

Once you join a BNI Chapter, you’ll undergo a simple relationship building process which is called as the VCP process (Visibility, Credibility and Profitability)

You’ll start gaining ‘Visibility’ among the BNI Chapter & your community – your network will start getting to know ‘Who Are You’ and ‘What You Do’. 

Slowing building your network and professional relationship at the BNI Chapter increases your ‘Credibility’ – your network will recognize you and get to know ‘what you are good at’.

Once you’ve attained credibility – your network will send you referrals knocking on your door which will in turn help your ‘Profitability’. 

How Can BNI Help You? 

The secret to making your network work is to meet them regularly and consistently in a Face To Face manner and interact with them. 

BNI helps you accomplish that through consistent Face To Face Networking with these entrepreneurs on a weekly basis. 

Attendance is compulsory. You can have an employee or a partner represent you at times, however, full participation is expected at BNI at all times. 

The biggest advantage of BNI is that it helps create NEW doors for you to do business. 

Each member has their own network, and all of their networks need various kinds of products and services. 

… and in many cases, the member is often the go-to person for any recommendations. 

As a result, when he/she recommends something, it’s taken by his network with value. 

I highly recommend enrolling in a BNI chapter if you really want to expand your network, and grow your business with effective referral marketing. 

If you’re a Bangalore based entrepreneur or your business serves customers based out of Bangalore, I encourage you to attend a chapter meeting at the BNI Chapter I’m a part of. 

The chapter that I represent is BNI Royale, and at BNI Royale, we are a bunch of fast-growing entrepreneurs with diverse backgrounds. 

Some of them have been in business for over 20+ years whereas some have just started. 

All of them have a passionate bond and work with each other to get more referrals. 

If you’re interested in attending a meeting, here’s what you need to do: 

  1. I would need to get to know a little more about you before I can invite you for a meeting
  2. So exclusively for my guests, I have created a special Whatsapp Group for business owners.
  3. You’ll have to click on the link below to join the Whatsapp group and introduce yourself. Someone from my team or I will get in touch with you, we’ll walk you through how BNI works and invite you to a meeting. 

Click on the link below to become a part of this exclusive whatsapp group: 

https://zenquestdigital.com/bnivisitors

Don’t forget to say hi!