As a Business Owner, the #1 thing that you need MORE than anything is consistent sales.
Consistent sales is the lifeblood of every business.
At the end of the day, whether your business grows or declines is dependent upon the sales you generate each month.
The more sales you have, the more inventory you can purchase or hire more staff and further grow your company.
If you don’t have a consistent set of sales coming in, you’ll have no control over your revenues…
…and thereby, no control over your growth.
So how do you get CONSISTENT SALES?
Let me tell you a personal story of my vegetable vendor, Raju.
Raju is a 35 year old street vegetable vendor in Bangalore who sells vegetables daily in Ramamurthy Nagar.
He sells anything from ladiesfinger to spinach to carrots to anything he can get his hands on.
His daily target is to make Rs. 2000/day and put at least Rs. 500/day in profits into his pocket & exhaust all his stock.
So every morning, Raju gathers stock at wholesale from the city market…
… and then he takes his cycle and starts bicycling through the neighborhood.
Through the streets of Ramamurthy Nagar.
From 8 am – 11 am (until the sun gets soaring), Raju is wandering from street to street.
His goal is to pass through at least 50 streets and hawk like a madman ‘Tharkari’, ‘Tharkari’ & ‘Tharkari’ (the kannada word for vegetable) until some aunty (like my mom) comes over and asks him what’s on the table & purchases his fresh stock of vegetables.
By the time, he passes through the 50 streets, he sells out his stock and is free to do what he wants the rest of the day.
There are some days where he sells all his stock by the time he hits Street 37.
And then, there are other times when he exhausts his stock as he hits the 48th street.
But on a daily basis, he knows he can generate Rs. 2000 in revenue & pocket a Rs. 500 profit if he hawked like a madman across these 50 streets of Ramamurthy Nagar with his vegetables.
Raju may not be making millions…
… but he’s mastered ONE critical secret that most entrepreneurs fail to learn…
“How to get consistent sales”
So what’s the secret behind Raju & his consistent sales?
You see… every single day, Raju when he’s cycling past these 50 streets, he’s doing something called “Marketing”.
When he’s hawking ‘Tharkari’ like a madman with his powerful voice, he’s branding himself & advertising what he’s offering.
… as a result, all the people in the neighborhood learn to associate the idea of purchasing vegetables with him.
And as soon as they hear his voice, they’re almost pre-sold to the idea of buying his vegetables.
Raju doesn’t care about BigBasket or Amazon.
There are more than enough women in these 50 streets of Ramamurthy Nagar who have been exposed to his marketing…
… and are presold with his quality of vegetables that they decide to buy from him without even thinking.
He isn’t going to the 51st street or the 101st street to make more money…
… because he knows that’s NOT his crowd.
He knows that his crowd is in these 50 main streets…
… and within these 50 streets, for those 2 – 3 hours, he puts all of his energy – every single day – advertising the vegetables he sells.
On one day, it’s carrots.
On another, it’s potatoes.
On another, it’s spinach.
With his hallmark shout, “Tharkari”, he makes consistent sales day in and day out.
Similarly, as an entrepreneur, if you want consistent sales – you must know who your audience is.
You have to market, brand & advertise yourself consistently with that audience.
For Raju, his audience is the people in those 50 streets.
For you, it might be the people in your geography or people of a certain age or certain specific characteristics.
And to this audience, you have to market, brand & advertise yourself with a consistent “message” that presells them & makes them want to buy from you over & over again.
… which Raju does with his legendary ‘Tharkari’.
Now, you may be wondering, “should I work so hard & go hawking like a madman to advertise my brand & get traction”?
My answer is…
No – you don’t need to.
Things have changed today.
We now live in a Digital World – where it’s a lot more easier to reach out to your audience than before.
You’ve got all these different mediums such as LinkedIn, Facebook, YouTube, etc.
You can easily put your message in front of your audience using these mediums (if you knew how).
… and as you do this over & over again, you’ll have learned the secret to mastering consistent sales.
You can specifically show your ads & messages to the people that you want to target.
Whether you want to target CEOs, Moms or Couples, you can do that – depending on what your business is about.
… and you can repeatedly broadcast your message towards them, thereby building trust & credibility so they buy from you over and over again.
It’s also really easy to get started with Digital Media.
If you want to know more on how to get consistent sales with Digital Marketing then register for 1-1 free strategy session with our expert.
