A typical landing page – if you are advertising with cold traffic – should convert for you at anywhere between 8 – 15%.
It can be even higher, in some instances – up to 35 – 40%.
As marketers, we always recommend that a business continually take steps to increase their conversion rate.
… because even a simple 1 – 2% bump on the front-end can make a huge impact on your bottom-line as you scale your campaigns.
To give you a real world example…
Client A was spending about $600 – $650/day generating 100 leads a day at a conversion rate of 9 – 10% & a CPL of $6.50.
For every 100 leads, they generated 2 sales resulting in a revenue of around $1000.
Which means – revenue per lead was about $10.
They worked on testing some headlines, designs & the way the buttons are structured & bumped the conversion to 12%.
The result was – They began to generate about 120 leads/day for the same $650/day ad spend & this helped them produce roughly 2.4 sales/day which increased their average daily revenue to $1200.
Over the course of a month, the additional revenue bump is $6000 & additional annual revenue of $72,000 (all by tweaking a simple page).
That’s the power of landing page optimization.
With that said, here are 3 simple tweaks to generate more leads from your landing page…
Create Some Form of Engagement On The Page
Instead of directly asking your prospects to click on the button, enter their details & fill them out, you could instead make it a 2 or 3 step opt-in form using a simple quiz type landing page.
So the prospects see a simple innocent question like:
How did you hear about us?
They click on it, and then a second page loads that says, Why are you searching for this today? With a simple text box.
(The above fields are dummy, they don’t have to go to your server at all).
And then on the third page, you say, “Sounds good. Now enter your name and email in the box below”.
When you get them to engage at each step of the opt-in form, you create a small micro-commitment.
… And each micro-commitment builds up and your prospects can’t help but unconsciously feel obliged to give you their contact information when you ask them.
Use A 2 Step Opt-In Form
In many landing pages, people tend to put their forms out in the open directly.
And many prospects turn away from pages where the form is advertised openly & they hesitate putting in information because it’s too long or is asking for too many details.
A 2 step opt-in form is a simple button on your landing page that says, “Click Here To Get Access To XYZ”.
And when people click on the button, a form pops up asking for their name and details.
This is quite similar to technique #1.
It uses the same micro-commitment & consistency psychological principle to get people to give you their info.
Once people click on the button, they are unconsciously saying yes to what you are offering, and when you ask them to enter their info, they can’t help but say YES again.
Providing Information About Your Business
People these days are incredibly web-savvy, and they hesitate to give information to an unknown brand or a new site they’re not aware of.
In many landing pages, we’ve seen businesses NOT using their logo, header or contact information on the page.
This technique used to work a couple of years ago, but it is pretty outdated now.
Having information about yourself – and your business – can actually boost your conversions drastically.
So make sure that in all of your landing pages, you have a prominent logo that represents your business (on the header), and then in the footer, provide some additional information about your site.
Have links to your about, contact and privacy page & also reference your address – so people can tell that you’re a legitimate business.
You can always default these pages to load by opening a new browser tab so people don’t miss out on the original page.
If you implement the above mentioned changes in your landing pages, you should see conversion bumps.
In my opinion, it’s not just your landing pages where you need to work on getting conversion bumps.
Instead, you should focus on improving and optimizing every step of the funnel so you can get maximum bang for your buck.
A simple 1 – 2% improvement at every step in your funnel can have a massive impact on your bottom-line, sometimes by $100,000 – $500,000/year.
In order to do this successfully, it’s important to have an effective paid traffic & conversion optimization strategy.
You need to know what your benchmarks are, where you are at & how you are going to meet those benchmarks.
… which is why we at Zenquest Digital are offering our exclusive Benchmark Strategy Session – where we will go over your marketing funnel & campaign, gather insights about your business & tell you what you need to do to improve your results & make BIG profits from your business.
If you would like to learn more about our strategy session, click on the link below:
